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FIFAWORLDCUP

FIFAWorldCupQatar2022Qatar2022

GlobalEngagement&AudienceExecutiveSmmaru

MainMenuMethodology

-D

Global

Summary

Appendix

P'erlurarl'nrFFAbyP.it:'cisSpst&Frtertainncntarc:Nclsr7

FIFAWORLDCUPQqt_Ar2022

Methodology-TotalEngagement

Projectionsoftotaengaremertare'ntendedtcreflectthetotrl

numoercfpeopewoenggedwiththeFlAordCupQater

2022inarurranrer,extencingbeyord-Vreachardaucience

rreosurermer..

somecneto:.aifushrvn:enga:edwihtheFT=Aword

CupQatar2o2zm,theyrerequ'redtoclimtohaveconcucter

arboftreclowing:

+For

+atenedarylivecover?gecf:miat:hm=ches(anudevice,an.

alatfor,r;locotorj

+wut.nedarybignight:selagedcoverageof:irstch/mchesiany

aevi-e,rny-lafotr,sryoct'cn]

ThisscerisiderngLecxlreebreadthardcerlol-IrAwrlc

C.eQotar2022:ontcnt/ccveragandresutartoeportuniti:stosee,alon:sidetheever-incrers'ngdiversificatiorofconsumpticnheuondlinearv

CairedcorisurnerbehovioursreatertoF-rAvvordCupQotor

202zwengagementwerecollatecacrasshecaursccrLhctcurnamcntvab:spoke:primarurcs:archin24markets(-:tal

srrpeofy6.00oj.

+walcredcoverogelealureornewsbroascastsonv,o:eardalony

covcragecritheracic

+wntcnedor-genan:lpscrhigflisrrschlinefe3onawessitecr

wntrredelipoyaghlghtoaocalned'nplserm

Warket.Reqiora&otalGlobalextrapolaticrso"total

engagerneri.trebasedonarnodellirgprocessincorporalirigLhisprirarybcspokccrsuryrcsearch.additicalrrarkcl

resecrch,esuredva.dieneeanedigitalbehawiourdcto.

+Readascutlreeventorawebs.e,srianewspape:o:rmagazire

+AttcrdethecventinQatartewatchemsch/mecnes'rccrso-

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MainMenu

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FIFAWORLDCUPQat_Ar2022

Methodology-AudienceMeasurement

Theajorituofscheculesanccuciencedatcconinec

wi.kinthisFeporlweresourzedbuPubicissporl&

Entersainrt(-sE)frorntheofficialtelevisiona.:diting

rgenc'esinmnr

+wherecrarrelsremincompleteluunrated,FsFhave

es.'rratedvewnwithrefereretccvergeratinsorsim'ler

broacastsinthesarneregicn.Factorstakerintccccountfor

es.rralesiriclaclet:crarireltupe,prograrrirrleLupearitLirleo

Ihec.rrenthouseholdtelevsioncenerrrticnfiglre:wereconirmecviathesamesorcefortremajcritactMR_s.Itcata

wunc.fndeviaklebyLheMRLsLhierli.wsei."ersourcet

visLrePublicisMedarc.workolofficescrordercdIrorofficial

televisional.d'tingagencieswithi-nemrar

day

+InterritoresforwhicnMLswercthcbleosupplyratinasdata

orsrhed..les,srnaveestimaredlevelsof:overrgewith

referencetoore-tournamenthroodcastscreduesard.o

scheculesinsrmilcrterritcriesitorexarriple.ctherterritores

tiswortrnctinthatseverrlterritoreshavea.diercemecsuremen.panelswhichconotcovertheertireterritoru.Irsuchcases.Lheauriericeshovebeerug-weigilerusin

oicallym?asuradcalairccjurictionwthgcpula.ionard

televisionperetratiornforrrationtacc.rtfortheentire

terr'torl;

LovcRoHLhICRL

Roechdetabsbecnproje:tedforterritoresinwhichoud'tedfilreswerenotvailable.Isr'scrojec.onsmake.seoftherelaonsripoetweenbulcofcorsumconandbuildofreachin

rtetrrakets

Incornplicancewithheapplicabsaric.onsaricrcgulaliors

arisinafrontheccnflictbetweerR.ssicandukrcine,PsFisrotaalecincdewitrintheirrepsrtiman.dita,eitherdirertl.,crindirectlureceived.thatpertainstoorissourcedfrorrR.ssiaor

Dearus.

P-ccucadiorFE&byPut'cisSnat&Ertertaincispt

GlobalSummary

FIFAWORLDCUP

Qatar2022

SubMenu

GeneralOverview

TheFinal

Total

MediaEngagement

Match

Audience

CoverageConsumption

DigitalBackto

HighlightsMainMenu

P'eclurarl'nrFFAbyP.it:'cisSpst&Frtertainncntare:Nclsr7

Keytakeaways

TheFIFAworldCupQatar2o22menqaged5billionfansacrossallmedia(LinearTV,

Digital,SocialMediaandFIFAPlatforms):

viewers:

AveragegloballiveaudienceofFIFAWorldCupQatar2022was175millionviewers:

Substantialincreasesindigitalandsocialengagement-the2022Finaldeliveredan

increaseof621%vsthe2018Finalinsocialmediaengagements;

Digitalstreamingrecords-Telemundo'sstreamingcoverageoftheFinalwasthemost

streamedFIFAWorldCupmatchinUSmediahistory.regardlessoflanguage.

GeneralOverview

TotalMediaEngagement

5bn

FIFA

LinearTv

2.9bn

Digital/Streaming

2./bn

SocialMedia

2.2br

FIFAPlatforms

711.8rr

FIrA5ocialMediaChannels2

34.1K

t+pt: 15.0bn

tainpress? RLr.S%HLL+ 811m

-:tergageyrerr: 144852452018 3.6bn

Tetalvidenvie:1202%v52018

G

*.I.2

'xL2:

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:

FIFAWORLDCUPQat_Ar2022Global

Summary

TotalEngagementxRegion(Millions)-SurveyedMarkets

MainMenuNextSlid白

Africa&Nidel=as.

Ct.rca

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cthrica

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c.TheCaristesn

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7501

8%

1%:

54%

20%

n:&Grerria

P"crlunmrl'nrFFAlayNinlsnr

NoteFIFAWorldCupQatar2022rdatadoesnotIncludeRusslaorBelarus,asPSEIsnotabletoIncludewithinthelrroportinganudatathotpertoinstoorlssourcedfromRussioorBelarus

FIFAWORLDCUP@Qat_Ar2O22

Global

Summary

MainMenu

NextSlide

TotalEngagementxMarket(Millions)-SurveyedMarkets

Ncricomct'raMerkots:

.tcn'patingWarkets

2191..

i

5'151

E'.心.

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62.1 209

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